To change the image of a war-torn country, the government of Kosovo launched a branding campaign with the slogan “Kosovo: the young Europeans”. The idea of the brand is based on the fact that Kosovo is very young as a country and also has a considerably young population. The average age is 25. 

The same idea of a young, peaceful and beautiful Balkan country is shown in the TV commercial. It shows that people in Kosovo are working together to build their country and their future the way they want it to be. The campaign was developed by BBR Saatchi & Saatchi Tel Aviv.