EUROPEAN GOVERNMENT COMMUNICATION NETWORK
COMMUNICATION SUPPORT IN THE PUBLIC SECTOR
Government communication

Our advice on the communication activities                                                                           
of the government agency requires implementation.                                                             
This may include workshops and lectures on the following themes:


-   How to develop a communication strategy?
-   Interactive methods in policy making: how to involve citizens and 
    
non-governmental organizations in the democratic process?
-   The tasks and organization of a public relations department.
-   How to organize an information campaign?
-   How to develop a user-oriented website for your organization?
-   Media training: how to improve your presentation skills at press conferences and in interviews?

Tailor made training for politicians and civil servants and train-the-trainer programs can be provided on request pertaining to specific needs.

Media

Media relations in new democratic countries appear to be complicated, perhaps even more complicated than in "old" ones.
The media landscape is often still based on previous non-democratic structures and the media representatives themselves are struggling to define their role.

What we can do for you is help you develop a media relations policy for your government organization. We can provide media training, improving your presentation and spokesman skills. Also, we involve journalists in order to define the role the media play in a democratic society.

Internet

Websites belong to the basic instruments to communicate with stakeholders, ranging from non-governmental organizations to journalists, from professionals to citizens.

Dutch government agencies and companies started to use the internet for public information purposes in the nineties. With trial and error, a lot of experience has been gained since then. 

In nine out of ten cases a simple and straightforward user oriented website (with or without some interactive elements) is more than enough. Website design, its initial content and the technical aspects are important, but even more vital are the structural organizational measures connected with editorial management.

Dutch experience may help to avoid mistakes and make your presence on the internet successful.
  
Information centres

We can offer you a model and a tool kit for creating a one-stop local information centre and call centres.
 

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